Influencing Travel Behaviour

The ability to influence travel behaviour is now an essential feature of any strategy that aims to reduce congestion and the impacts of travel on the environment. Faber Maunsell has the skill and capabilities to help clients release the full potential of behavioural change techniques to the benefit of transport strategies as well as carbon and environmental management strategies.

Techniques that seek to influence travel behaviour cover travel plans, personalised travel planning, travel awareness campaigns as well as marketing and information strategies. They are often referred to as ‘Soft Demand Management Measures’ or ‘Smarter Choices’. These techniques can be applied in isolation, but work best when combined. Their effectiveness can be further improved by considering their needs early in the process of defining urban master plans, transport strategies or individual transport schemes and development proposals.

Private and public sector organisations can benefit from techniques that influence travel behaviour in many ways, such as delivering improved accessibility, reducing congestions or reducing carbon dioxide emissions. Excellent accessibility is increasingly vital for vibrant towns and cities and for individual businesses as they compete in fierce global markets. Reducing our transport related carbon dioxide emissions is now recognised as an important part in the fight against climate change.

Developers and site operators who apply for planning permission have to provide an increasingly comprehensive assessment of transport and travel conditions. In most cases they will also need to develop a travel plan to reduce the transport-related impacts of their development.

Why Faber Maunsell?

Influencing the travel behaviour of individuals to capture substantial benefits for organisations and society as a whole requires an integrated approach and attention to detail. Faber Maunsell understands the business environment in which any scheme to influence travel behaviour has to operate. We can provide the right mix of capabilities in transport planning, marketing, market research, engineering and strategic advice. Our ability to put forward highly experienced teams that combine the required skills necessary to deliver truly joined up solutions adds real business advantage for our clients.

Our Services

Faber Maunsell offers clients a ‘one-stop shop’ with expertise in a broad range of relevant disciplines. Our services in relation to influencing travel behaviour include:

Travel Demand Management

• Workplace, school and residential travel plans
• Area-wide travel plans
• Analysis of trip generation (TRICS)
• Travel and transport audits
• GIS post code and accessibility mapping
• Travel plan co-ordination and monitoring
• Car park management strategies
• Fleet management
• Carbon footprinting and carbon management strategies

Walking and Cycling Strategies

• Development of walking and cycle networks
• Evaluation and planning of cycle and walking facilities
• Safe routes to schools
• Design of traffic engineering measures
• Public Transport Advice
• Demand forecasting
• Operational costing
• Public transport strategy
• Public transport information and marketing
• Liaison with passenger transport operators

Marketing and Promotion

• Design of marketing campaigns
• Campaign implementation and evaluation
• Market testing
• Focus groups

Travel Behaviour Market Research

• Travel surveys and travel diaries
• Business and household surveys
• Face-to-face and telephone interviews
• Staff, student and union consultation
• Public consultations events
• Workshops and focus groups
• Customer panels

Transport Assessments and Planning Applications

• Site location and accessibility assessment
• Parking and servicing requirements and provision
• Site layout planning and design
• Accessibility analysis
• Public consultation
• Negotiation with highways and planning authorities
• Inputs to Environmental Impact Assessments
• Transport modelling

Download our brochure on Influencing Travel Behaviour (PDF).

For more information on our experience and capabilities please contact Christof Marx.